101 Ways to Promote Your Web Site by Susan Sweeney CA CSP HoF

By Susan Sweeney CA CSP HoF

Expanding site site visitors takes inventive making plans and typical upkeep. This booklet outlines instruments equivalent to templates, checklists, and kinds in addition to strategies like utilizing e-mail, hyperlinks, and web advertising that may elevate the variety of repeat viewers and first-time hits.

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Extra resources for 101 Ways to Promote Your Web Site

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You should always remember your objectives when doing any form of online marketing, because you don’t want to do something inappropriate that might drive your target audience away from your site. I am a big proponent of leveraging everything you do for maximum marketing results. Almost every repeat traffic generator provides an opportunity for permission marketing and also for viral marketing. Make sure you review the repeat traffic generators you use on your site and incorporate the right permission and viral marketing elements.

In another example, a software development company might want to provide downloadable demo versions of its software products and allow people to review its products for a specified period of time before they make a purchasing decision. When consumers decide to buy the software, a robust e-commerce system needs to be in place to handle the orders. A travel agency’s Web site might include features such as an opt-in mailing list to send people information on weekly vacation specials or a page on the site detailing the latest specials.

Of course, you can use other color schemes, but choose your scheme carefully, as mentioned. There is nothing worse than a Web site that is unreadable. Also, be mindful that some people might print pages from your site. If you incorporate a large amount of your text into the actual graphics on your site, the text might be difficult to read when printed. Also, graphic-intensive sites load more slowly. If you have to incorporate text content into your graphics, be sure that it is sensible to do so.

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