By Robert Heath, Paul Feldwick
Identify: 50 years utilizing the inaccurate version of television advertising
Author(s): Robert Heath and Paul Feldwick
Issue: March 2007, factor 481
This article summarises a paper to be offered on the fiftieth marketplace learn Society convention. It investigates the
dominance of the information-processing version, which has been assumed to be right because the first united kingdom television advert ran in 1955.
We current proof that the version is over-simplistic and opposite to studying from psychology, and look at why it has never
been effectively challenged. ultimately we current an summary for a brand new version, and summarise a few implications.
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