By Tom Feltenstein
Bigger, Badder, Better!
assault OF THE KILLER advertising and marketing TACTICS!
A few years again, advertising and marketing super-guru Tom Feltenstein in rewrote the e-book on high-impact advertising and marketing that works. Fast-forward to at the present time and new applied sciences, extra refined consumers/competitors, and an entire new media panorama have replaced all of the ideas. In reaction, Feltenstein has upped his online game, and in , he provides much more sure-fire advertising and marketing recommendations and strategies that allow you to outwit, outthink, and outsell the opposite man.
Based on case stories of consumers starting from small nonprofits to giants like Coca-Cola and McDonald's, this booklet promises assistance and tips on a variety of scorching topics:
- Planning the Battle--and selecting the right strategies
- eMarketing, electronic Media/Social Networking
- Grand Opening/Reopening and vacations
- Four partitions advertising
- Direct Mail and advertisements, Coupons and Tear-outs, occasion Tie-ins, and reward certificate
- Marketing Measurement
No subject what your funds is, you can actually salary state of the art advertising and promotional campaigns that get the note out approximately your online business, cement the loyalty of your present customers--and win extra new shoppers than you could handle.
Read or Download 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition PDF
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Additional resources for 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition
Consider it cheap advertising. Must-Do Business Tactics ✹ 41 42. Be Cooperative If you sell products made by others, your vendors often will be happy to furnish free advertising materials about their products or share the cost of producing your ad materials. Cooperative ad programs are common. Look for products you think would benefit from a little help from the vendor. Look for opportunities to link this promotional tactic with another, like a special event or a charity drive. Vendors will also often give free prizes for contests and sweepstakes.
It’s all part of marketing and promotion. Retailers should change their window displays often. ” Use your windows to announce promotions and special events. 28 ✹ 501 Killer Marketing Tactics Decorate seasonally and use awnings, shutters, lights, plants, pictures, signage, and so on to create the appropriate mood. Your “face” should be attractive, inviting, exciting, and fresh so that people will be curious to know what’s inside the package. 20. Signs of Life Are your walls cluttered with crookedly taped, out-of-date community announcements or covered with the same tired pictures of covered bridges that have been there for years?
All employees were instructed Must-Do Business Tactics ✹ 29 to park their cars facing the street and to place the shades in the windshields with the logos facing out. The effect was even more exciting than a plain sign would have been. Signage should always be clear and well maintained. Nothing says careless like burned-out bulbs, missing letters, torn banners, and peeling or faded paint. 22. Spreading the Wealth There are so many ways today to get services and products to market that there is no excuse for most businesses to ignore as many of them as they do.