A World Gone Social: How Companies Must Adapt to Survive by Ted Coiné, Mark Babbitt

By Ted Coiné, Mark Babbitt

EBook ISBN: 9780814433270

The Social Revolution's impression at the company global can't be over-estimated. just like the meteor that most probably induced the top of the dinosaurs, Social is the catalyst in an extinction event--and company as we all know it has replaced forever.

A international long gone Social bargains an eye-opening examine basic and robust adjustments the social collaboration period has set in motion:

● buyers now have the power--just watch what occurs as extra observe it!
● With elevated transparency, companies needs to be extra ethical--no extra pretending
● Command-and-control management is now so inefficient, it's a liability
● Nimble and small is the recent aggressive advantage--few companies are able to the agility required by way of evolving marketplaces
● Recruiting is now a two-way proposition, with task seekers capable of peer at the back of the company curtain
● courting and community-building is how consumers and model ambassadors are won--and retained
● Engagement--with companions, staff, and customers--is no longer a luxurious; it's a requirement.

Each bankruptcy offers compelling tales and urban examples of businesses demonstrating enlightened enterprise practices and doing Social right--and a few which are not--and the teachings to be realized from their experiences.

Finally, readers will observe tips on how to objectively determine the healthy ness in their personal company's tradition and social presence...so they might effectively transition from a twentieth- to a 21st-century "social" association.

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Extra info for A World Gone Social: How Companies Must Adapt to Survive

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No doubt: This could have been a public relations nightmare for Southwest. Only it wasn’t. And here is where a long-term ethic of customer devotion can save a brand. Southwest Airlines has a history of listening to customers. And there was no reason to think that wouldn’t continue, even in the dawning hours of the Social Age. Boasting nearly 1 million Twitter followers at the time, Southwest jumped into action. Tweets, which started rolling out that same day and continued through the weekend, included: @ThatKevinSmith hey Kevin!

You are most likely tucked away in bed while workers are in the stores pushing back a rabid crowd of shoppers trying to get an iPod. A 9pm opening disgusts me and symbolizes everything that is wrong with this country. Give Thanksgiving back to families. The world won’t end if people have [to] wait 7 more hours to buy useless junk that will be outdated in a year anyway. Some 375,000 signatures later, both St. Clair and Target found themselves mentioned on every national news show imaginable. org and other such sites, imploring Sears, Walmart, Kohl’s, and many others to reverse this Black Friday Creep trend and stay closed for the national holiday.

The charge for Bank of America customers—for the privilege of accessing their own money through use of debit cards—would be $5 per month, or $60 per year, per customer, for what historically had been free. Those customers who could least afford this new fee, those who suffered the most in the three-year-long economic downturn, were also the most likely to be hit hard by this new fee. In years past—in the era when bank leaders cut their teeth—we consumers had very little power. From that perspective, this was a safe move for those decision makers at Bank of America headquarters.

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