Advertising and Society: An Introduction by Carol J. Pardun

By Carol J. Pardun

Now revised and up-to-date to mirror the impression of rising applied sciences, this re-creation of Advertising and Society: Controversies and Consequences examines the evolution of ads and its impression on society.

  • Expanded with 5 new chapters protecting the effect of rising applied sciences, together with the evolution of Direct to buyer (DTC) pharmaceutical advertisements; product placement in numerous media; and the becoming intrusiveness of net marketing
  • Explores a wide diversity of themes together with alcohol, tobacco, and intercourse in ads; the professionals and cons of destructive political advertisements; advergrames; and using stereotypes
  • Examines the effect of ads via its designated ‘point/counterpoint’ structure –designed to spark dialogue and aid scholars comprehend the complexities of the problems being presented
  • Lends massive readability to the topic, uniquely balancing feedback and perform inside one text
  • Includes chapter-level overviews and summaries of the subject heritage and key concerns, besides student-friendly gains resembling principles for papers and questions for discussion

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Additional resources for Advertising and Society: An Introduction

Sample text

215–246. McCombs, M. E. (1972). Mass media in the market place. Journalism Mongraphs 24: 1–105. McCombs, M. E. and Shaw, D. L. (1993). The evolution of agenda-setting research: Twentyfive years in the marketplace of ideas. Journal of Communication 43: 58–67. , and Rosenstile, T. (2011). Online: Key questions facing digital news. The State of the News Media 2011: An Annual Report on American Journalism. org/2011/online-essay/, accessed Mar. 19, 2013. , and Rialp, J. (2010). Assessing advertising efficiency: Does the Internet play a role?

Levitt, T. (1986). The marketing imagination, expanded edn. New York: Free Press. Maclean, M. (2002). When corn is king. Christian Science Monitor (Oct. 31). Myers, D. G. (2005). Social psychology, 8th edn. New York: McGraw-Hill. Counterargument Children need more protection from advertising! Dan Panici University of Southern Maine, USA The government has an independent interest in the well-being of its youth. Supreme Court of the United States, 1968 Children are bombarded with advertising messages from television, Internet sites, and school hallways and classrooms.

Research done at the University of North Carolina in the late 1960s and 1970s concluded that newspapers – both large and small – accomplish this by choosing which stories consistently get front-page treatment. The broadcasting outlets follow suit, by giving these stories more air time. Newspapers evolved as agenda setters in the twentieth century because editors and publishers established standards for objective and fair reporting while simultaneously erecting a “wall” between advertising and editorial departments to prevent advertisers from exercising influence over editorial matters.

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