By D. Spring
Through the Forties and Fifties, American advertisers made themselves very important to company, media, govt, and spiritual institutions. They expected an American-led worldwide buyer order supported by means of advertisements established media the place the emblem took priority over the company that owned it, and ads, propaganda, and public relatives have been thought of a similar thing. To aid those principles and make sure that the ads remained of worth, they tested relationships with the government and nationwide safeguard businesses, constructing a community and procedure for disseminating persuasive info that survives into the twenty-first century.
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Extra resources for Advertising in the Age of Persuasion: Building Brand America, 1941-1961
Rubber Company, Aluminum Co. of America, and the same advertising companies that worked on the Freedom Train. Advertisements carried the signatures of Paul Hoffman, former president of Studebaker Corporation and administrator of the Economic Cooperation Administration (Marshall Plan administrator); Boris Shishkin, economist for the American Federation of Labor; and Evans Clark, executive director of the Twentieth Century Fund. Contributions from General Electric and General Foods 42 ● Advertising in the Age of Persuasion helped finance the campaign.
61 Proving Advertising’s Value The War Advertising Council gave advertisers the boost that Young had hoped for at the Hot Spring conference. The wartime advertising had shown the industry that “the best public relations advertising is public service advertising,” and the industry had proven its capacity to launch large-scale, multimedia, multiplatform persuasive information campaigns. One of the most important things learned during the war, according to Young, was that “from the largest national ones to the smallest local ones, the advertising agencies of every kind and size, the thousands of media owners of every kind, and all the affiliated industries and suppliers” could work together on campaigns.
Freedom of Religion Day opened the ceremonies, and both churches and synagogues participated in the rededication programs, also discussing the Freedom Train during religious services. 20 Freedom of Religion Day opened Manhattan Freedom Week. On the Sunday before the Freedom Train exhibit opened, “pastoral letters” were written by several religious leaders, including Cardinal Spellman and Rev. Charles Gilbert, Protestant Episcopal Bishop of New York. ” It prepared a complete school plan, including decorations, free copies of documents, and activities.