Alcohol Advertising and Young People’s Drinking: by Barrie Gunter; Anders Hansen; Maria Touri

By Barrie Gunter; Anders Hansen; Maria Touri

Show description

Read or Download Alcohol Advertising and Young People’s Drinking: Representation, Reception and Regulation PDF

Similar advertising books

Beyond the Frame: Women of Color and Visual Representation

Past the body explores the significance of visible photos within the identities and fabric stipulations of ladies of colour as they relate to social strength, oppression, and resistance. The target of the gathering is to reconsider the class of visible idea via ladies of colour. It additionally explores the political and social ramifications of visible imagery for ladies of colour, and the political attention which may emerge along a severe knowing of the effect of visible imagery.

Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

Kapferer on luxurious addresses the #1 problem of all significant luxurious manufacturers today:
How can those manufacturers pursue their development but stay luxurious? How do you reconcile progress and rarity?

Kapferer on luxurious deals a variety of the newest and insightful articles and unique essays at the luxurious development problem from Jean-Noël Kapferer, a world-renowned luxurious analyst and co-author of the reference publication the posh Strategy.

Each bankruptcy addresses a particular factor with regards to the luxurious development problem similar to maintaining the 'luxury dream', adapting the web to luxurious calls for, re-widening the space with top class brands' festival, dealing with the call for of the chinese language consumers, the significance of non-delocalization, emerging sustainable caliber and experiential criteria, constructing genuine luxurious prone and dealing with luxurious manufacturers inside of teams with no diluting their fairness and more.

As such, Kapferer on luxurious is the ideal and well timed source for luxurious executives, communique managers, luxurious observers and complicated scholars prepared to deepen their knowing of this significant luxurious problem.

Get Clients Now!(TM): A 28-Day Marketing Program for Professionals, Consultants, and Coaches

This can be a self-serving evaluate, as i'm a licensee of the "Get consumers Now! " 28-day advertising program.
The booklet is great and a self-motivated learner can use its classes to huge, immense profit. larger even though is to exploit the publication as an anchor and refresher for what's realized in workshops my colleagues and that i behavior round the kingdom. better of all . . . , the e-book, the workshop and follow-up training are guaranteed to lead specialists, coaches and different service-providers to elevated progress and profitability of their practices.
Programs, workshops and training are just pretty much as good because the player is in sticking with the plan. After attending and/or internet hosting 4 "Get consumers Now! " workshops and investigating different enterprise improvement books and courses, I selected this one since it truly works.

Living the brand : how to transform every member of your organization into a brand champion

Demonstrates how a participatory strategy can increase worker dedication, enhance carrier criteria, and concentration attempt to bring company pursuits.

Extra info for Alcohol Advertising and Young People’s Drinking: Representation, Reception and Regulation

Sample text

It has been reported in the US that viewers aged 12–20 years are likely to see more alcohol advertising than older viewers given the types of programmes in which such advertising most often occurs (CAMY, 2004). The nature of alcohol advertising A number of critical questions have been posed about the effects of alcohol advertising. Does it play a part in the onset of consumption among young people? Does it promote enhanced drinking? Does it contribute towards alcohol abuse? Does it create a positive mindset towards alcohol?

2001). Social opinions about getting drunk have changed over time. Representations of drunkenness in the media are also signalled as playing a part in shaping public attitudes in this context. Social developments throughout the ages have created conditions under which alcohol consumption has been branded as acceptable or unacceptable. In pre-industrial Britain, it became fashionable to drink outside the home among the lower social classes and this was predominantly a male behaviour. Women who drank, particularly to excess, procured a negative social reputation for themselves.

Content analysis methodology is the technique usually applied by media researchers to provide a systematic and objective report of the attributes of media content. This technique has been applied to alcohol advertising. In two early studies, advertisements for alcoholic products were frequently found to link alcohol consumption with images of having fun with friends, relaxation and with humour. These attributes were especially prevalent in television advertising and somewhat less so in magazine advertising (Atkin & Block, 1981; Finn & Strickland, 1982).

Download PDF sample

Rated 4.09 of 5 – based on 35 votes